As an official partner of Vasaloppet and host of Vasaloppet China, Nordic Ways Vasa company has of course been present at this year’s edition of the Swedish Vasaloppet. A team comprised of Vice-chairwoman Liu Ming (Victoria Liu), project director Yao Wenjuan (Sherry Yao), sports director David Jansson, and technical manager Dan Vååg have been present in Mora throughout the Vasaloppet week, showing their support for the original Swedish event and promoting the Chinese counterpart.
Nordic Ways maintains a close cooperation with travel agency Resecity in Mora, which helps arrange trips to Vasaloppet China. In the picture Resecity main gate has been decorated into China style, the residents and skiers from all over the world have chance to step through the doors of the agency and sign up for a trip to China.
The result of the promotion campaaign appear positive, as many people stop to consider the possibility of a trip to China.